Word: airlinese
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No champagne? No starlets? Don't worry; he'll get to them later. Right now, Branson is just enjoying his role as pilot of what he calls the world's first truly global airline, one that serves as a signpost to where the battered U.S. airline industry must head: scaled...
Yet Branson and his team actually seem to have hope for air travel in the U.S., where poor service and perpetual bankruptcies have turned the industry into a sick national joke. Customer complaints soared 60% last year, a number that will surely get a boost from the 300,000 passengers...
Having brutally slashed costs, staff and service over the past decade, the big airlines still lose money. High fuel prices are a culprit, triggering American's $328 million first-quarter loss, but so is excess capacity, which keeps airlines from raising prices enough to earn a profit. The skimping has...
Branson does not accept that idea. Virgin, he says, can succeed where discount and traditional carriers have failed, by offering something different: a hybrid that delivers good service at a reasonable price and eliminates the hub-and-spoke approach that creates mayhem whenever the weather sours. He has convinced his...
They're proud because even though this is a symbolic achievement, it's something no other airline in the world had done. The biggest carriers--American, Lufthansa, British Airways and Singapore Airlines--have all poured resources into expanding direct flights to Asia, but they are held back by their origins...