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All this spending seems to work its intended magic: attracting plenty of business travelers willing to pay more than what other airlines charge. SIA says it has never suffered an unprofitable year, and its unit cost--6.4¢ a seat mile--compares favorably with that of the most efficient U.S...

Author: /time Magazine | Title: Fly Above The Storm | 11/14/2007 | See Source »

Even as overall premium-fare business travel has withered over the past year, superior service remains in strong demand on marathon flights from the U.S. and Europe to Asia. And long-haul routes are far cheaper to operate per passenger mile than, say, the Richmond, Va., to Memphis, Tenn., flight...

Author: /time Magazine | Title: Fly Above The Storm | 11/14/2007 | See Source »

Singapore Air was launched as an independent carrier in 1972 after separating from Malaysian-Singapore Airlines. Despite the highly regulated atmosphere of the times, it refused to play by the rules, essentially ignoring the International Air Transport Association (IATA), the governing body that ran the airline business almost as a...

Author: /time Magazine | Title: Fly Above The Storm | 11/14/2007 | See Source »

A lack of openness raises questions about how real SIA's profits are and how fairly it plays. "The government's share is as big as a 747," says Richard Aboulafia, an industry analyst at the Teal Group, an aviation-consulting firm based in Fairfax, Va. "And it's not...

Author: /time Magazine | Title: Fly Above The Storm | 11/14/2007 | See Source »

SIA is decidedly retro in certain respects, including its celebration of what it calls the Singapore Girl, selected for her beauty, grace and youth. There are male flight attendants at SIA, but they get little attention. Until a few years ago, SIA insisted flight attendants (even married ones) who became...

Author: /time Magazine | Title: Fly Above The Storm | 11/14/2007 | See Source »

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