Word: airmail
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There, Boeing first built a 3,200-lb., 125-h.p., 78-m.p.h. wood and linen seaplane. In the years thereafter, Boeing made a land-based biplane that was the U.S.'s first efficient airmail carrier; it helped him to win the profitable San Francisco-Chicago route. Boeing's Monomail 200 in 1930 was the first plane with retractable landing gear; his 1933 ten-passenger Boeing 247 was the U.S.'s first twin-engined commercial transport plane, and the Boeing Stratoliner in 1938 was the first transport with a pressurized cabin...
...Less Airmail. The company has bought, stripped to its brick walls and wholly refurbished a 62-year-old, 24-unit tenement, then rented three-fourths of the resulting modern apartments to tenants who had lived there before. Workmen are giving the same treatment to another six-story shambles next door, and four more tenements in the block are in line for similar rescue. Rents, of course, have risen. The rent-controlled apartments once brought $20 to $40 a month. After renovation, U.S. Gypsum collects $65 a month for efficiency apartments, $78 for one-bedroom and $85 for two-bedroom units...
That is high rent for a squalid neighborhood, but most of the tenants somehow scrape up the cash. They also take pride in keeping their new oasis tidy: the eight cans a day of "airmail"-garbage hurled out the window-have now shrunk to only one. To earn rapport with tenants accustomed to being disregarded, U.S. Gypsum assigned Salesman Warren Obey as fulltime project manager. "When Warren came here," says longtime tenant Zion R. Paige, "he had three strikes against him. He was white, he was with a big company, and he was telling a story. Everybody around here...
Accidental Start. Hawaiian-born Patterson started his career as a junior bank executive, got into aviation accidentally; in 1927 he made a loan to Pacific Air Transport, one of the struggling airmail lines that were later grouped into United. When United was organized in 1934, Patterson became its first president. Making way last week for George E. Keck, president since 1963 and United's new chief executive, Patterson allowed himself one small lapse into nostalgia. "I have great respect for marketing and research and for cost accountants," he said. "But I'm glad they weren't around...
...response was instantaneous. A New Orleans meat packer shipped two tons of soap directly to Rod. Children gift wrapped individual bars, rushed them off by airmail. Other contributions inundated the Clarion Herald. A Baton Rouge TV station weighed in with 700 Ibs. of soap, a New Orleans seventh-grade civics class with 700 bars...