Word: airports
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...rental car, and most people picture the airport. But that's only about half the $17 billion industry--and not the half that's booming. Airport sales are increasing minimally, if at all, while business at local rental shops, which serve folks looking to replace a car in the shop or to rent wheels for business and leisure travel, is growing 5% to 10% a year. That's why airport heavyweight Hertz, a Ford subsidiary, is making an all-out assault on the slice of the business that Enterprise dominates with about 5,200 shops and two-thirds market share...
Competitors have tried--and failed--to break Enterprise's lock on nonairport business before. Hertz and Avis as well as Alamo retreated from expansion efforts after underestimating how difficult the local market is. While airport locations simply collect deplaning customers, local shops have to make tough decisions about where to build storefronts. National advertising spurs airport rentals, but generating neighborhood sales often requires a more personal touch, starting with national insurance companies and working all the way down to local operators like Keenan. In the late 1990s, Hertz tried to blanket the country, then pulled back when the company couldn...
...about the industry by writing food and wine articles for women's magazines and making trips to wine-producing regions in Europe. In those days, wine was very much a man's world. MacNeil found herself excluded from tastings and was once left waiting for three hours at an airport by Spanish winemakers who, unaccustomed to the idea of a woman wine writer, overlooked her in the terminal. But dogged perseverance finally got her admitted to the inner circle of wine critics, and in 1991 she signed a contract to write a book on wine for Workman Publishing...
Enterprise rents more cars outside the airport, and Hertz doesn't like...
...Some pro-West Iranians, believing that a showdown with the U.S. is just what is needed to make the mullahs' regime crumble, fault the Europeans for giving the mullahs a way out. "I love George Bush," says Hassan, 22, a businessman awaiting a flight at Tehran's Mehrabad Airport. "He wants freedom for Iranians, and he's against terrorism. He's a cowboy...