Word: akaneya
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Dates: during 1970-1979
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...shrewdly exploited his compatriots' fixation on expensive luxuries is Keishiro Funakoshi, proprietor of the Akaneya Coffee Shop in scenic Karuizawa, a popular mountain resort 100 miles northwest of Tokyo. There, for 9,900 yen (roughly $38), he serves what must surely be the world's most expensive cup of coffee. Funakoshi readily concedes that it is not so much the quality of his coffee (a home-blended brew of charcoal-roasted grains freshly ground for each customer) or the decor of his establishment (a narrow, dark wooden hut decorated in rustic Mingei style), as the defiantly exorbitant prices...
...expectation of spending money," he says, "so why shouldn't I help them in this endeavor?" Even those who do not sample the $38 cup of coffee-served at a special table by a kimono-clad waitress in a ritual that resembles a tea ceremony-can leave the Akaneya with the feeling of having been overcharged...
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