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Republican leaders anxious to enhance the President's personal popularity for 1932 were responsible for the "humanizing" effort. It was with "humanizing" well in mind that Theodore Goldsmith Joslin, longtime Washington newsgatherer, was chosen to succeed George Akerson (who also was a journalist) as chief White House secretary and spokesman. Secretary Joslin was credited in last week's stories with manufacturing news tid-bits to put President Hoover in a warm light, inducing him to do more new and friendly things for their publicity value. To Secretary Joslin were ascribed the White House invitation to Bryan Untiedt...

Author: /time Magazine | Title: THE PRESIDENCY: The Hoover Week: Apr. 27, 1931 | 4/27/1931 | See Source »

President Hoover last week reached into the corps of Washington correspondents and plucked out a trusted friend as his new No. i private secretary to succeed George Akerson. He was Theodore Gold- smith ("Ted") Joslin who for 15 years has covered the capital for the arch-Re-publican Boston Evening Transcript...

Author: /time Magazine | Title: National Affairs: Joslin For Akerson | 3/23/1931 | See Source »

Born in Massachusetts 41 years ago, Mr. Joslin has a round, solemn face, a friendly manner, a figure as plump as Mr. Akerson's. His outlook on government is serious, heavy. Married, father of two sons, he gets fun out of tending a small but elaborate flower garden behind his Chevy Chase home. When President Hoover returns from his Caribbean cruise Mr. Joslin will retire from the Colorado Building's so-called "Brain Trust"* to begin his White House duties...

Author: /time Magazine | Title: National Affairs: Joslin For Akerson | 3/23/1931 | See Source »

Last week President Hoover parted with his closest, ablest private secretary. George Akerson departed for New York to take his $30,000-per-year job with Paramount-Publix Corp. White House newsgatherers gave George Akerson a farewell present: a large engraved cocktail shaker...

Author: /time Magazine | Title: THE PRESIDENCY: The Hoover Week: Feb. 16, 1931 | 2/16/1931 | See Source »

...forecast, George Akerson, President Hoover's No. 1 secretary, went cinema last week. He resigned his $10,000 White House job to take a $30,000 position as public relations executive with Paramount-Publix Corp. President Hoover, whom as Secretary of Commerce Mr. Akerson had helped greatly to build up popularly and politically to receive the Republican nomination, spoke of his "great regret at losing an old friend." Adolph Zukor, P.-P. president, hailed his new executive as "a splendid example of manpower...

Author: /time Magazine | Title: THE PRESIDENCY: The People's Man | 1/12/1931 | See Source »

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