Word: al-sabah
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Retail Renegade Sheik Majed al-Sabah...
Claim to fame: President and chairman of the Villa Moda empire, al-Sabah, 35, has brought luxury shopping to the Middle East and helped reeducate the West on the spending habits of the region...
...Cavalli goblets to beaded bikinis) and the commercial collection, which buyers find in the showroom. It's thanks to Eva, for example, that the micro-mini dresses that debut on the Cavalli runway miraculously reappear there in three different lengths. "Roberto comes up with the concepts," says Sheik Majed al-Sabah, a Kuwaiti retailer who is opening two new Cavalli boutiques in the Middle East this year, "and she makes it happen. He's out with the celebrities and she's at home in Florence making his dreams come true." And the dreams are bigger than ever. In addition...
...course, Saddam Hussein has helped him--political writers who haven't been to Kuwait since the end of the Gulf War are back. Yet al-Sabah wants Kuwait to be known not only as a jumping-off point for war but also as a locus of beaches, shopping and spas. He wants Kuwait to be cool. So he keeps fashion folk interested with events he knows are irresistible to them: Prada caftans! A T-shirt collaboration of British artist Gary Hume and Stella McCartney! Cappellini furniture, reconceived by fashion designers...
...that al-Sabah has the brands, the store (including a franchise deal for a second store in Dubai) and the press--plus a little respect from his family--his ambitions have expanded. He didn't attend the haute couture shows last month. "My uncle, the Prime Minister, wants to have me involved in a new creative project--development and work in promoting tourism in my own way," al-Sabah explains. "You see, Saddam's days are counted, and Kuwait will experience a major change and big economic boom in the near future." So while the Americans and the Europeans have...