Word: alarming
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Godin can be light on details; he's better at painting the big picture. But something is happening here, and you had better know what it is. He sounds the alarm for those whose idea of New Marketing is a gloppy company blog. "There's a whole new set of rules," Godin told TIME. "Let me not just try to buy some sizzle. Let me rethink what it means to be in business, to run an organization." A tall order, but this clever book is a good place to start...
...this is rarely the case. "Delinquency and default are nearly always due to loss of job or a 'life event' such as health problems (and medical bills), death or divorce," wrote analyst Chris Brendler of Stifel Nicolaus in a January report. Today's unemployment rate has yet to cause alarm, but it's the X factor that could determine how much worse credit-card defaults may get as recession looms...
...electronics company," Kleisterlee says, is "of the past." These days, state of mind and body are increasingly what matters, Philips reckons. And both will influence shoppers' behavior to a greater degree. So for lifestyle, read products "that cater for those consumers interested in health and well-being." Take your alarm clock, for one. Instead of a loud buzzer jolting you out of bed, Philips wants to sell you a wake-up light that mimics a sunrise in slowly coaxing you out of slumber. Consumer lifestyle means going beyond "just a company that does flat-screen TVs," Kleisterlee says...
...Officer arrived at Lowell House’s G entryway to a report of a fire alarm. Officer arrived and was informed that an individual attempted to light a fire in the fireplace and the smoke caused the alarm to activate. Cambridge Police Department (CFD) extinguished the fire. Fire Group arrived on scene and CFD then deemed the building safe for re-entry...
...both pretty buzzed. He's telling me how he wakes up every morning at 5:30 to the hoots of a giant owl and how he climbs into his hot tub so he can hoot back, mesmerized by nature, like Tony Soprano and his ducks, when this alarm starts shrieking. Clooney, not a man of inaction, especially in a moment of crisis like this, stands on my dining-room table, unscrews a panel in the ceiling and, finding nothing, makes me go outside and carry a huge ladder with him up two flights to my garage upstairs-where he climbs...