Word: alarmism
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Dates: during 1960-1969
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Watch It, Jack. Avis has actually become No. 1 in such scattered spots as Indianapolis, Poughkeepsie, N.Y., and Wichita Falls, Texas-and it has turned success into another ad. It views with alarm what it considers the inevitable fruits of being first: a burned-out signal light that went unnoticed at its Poughkeepsie place. "A few more complaints," says the ad, "and we may have to put in someone a little less complacent. So watch it, Jack...
Crisis in the Flesh. Faulkner's developing alarm over the grim daily realities of race in the present-day South was best demonstrated in three notable character portraits (one Negro, two white) he painted in Intruder in the Dust, which was his first novel in seven years when it was published in 1948. Lucas Beauchamp (rhymes with reach 'em) is what the local whites violently resent as a "damned high-nosed impudent Negro." As the book opens, he is about to be lynched for murdering a white man. He proves himself a model of imperturbable courage that...
Unable to open the elevator door, the woman (Olivia) presses the panic button. In the service street behind the house an alarm begins to jangle. A drunken derelict hears it, wanders up to the kitchen door, peeks in, sees a bottle of wine vinegar, deliriously smashes a window pane, enters the house and goes staggering through it in search of liquid plunder...
...registered Republican, I may find myself without a candidate to promote in July, and I may find myself without a country in December. Considering Goldwater's ideas on the possible use of atomic bombs in North Viet Nam, his rejection by the British press, and the alarm of the Soviets at his views, to say nothing of the domestic chaos advocated, I'll be voting for a Democrat like my life depended...
...test consisted of driving a big car head on into a stationary small car, and vice versa. Photographs taken at the moment of collision were enough to alarm any small-car owner - and did when they were reproduced in news papers across the country. Dauphines, Volkswagens and Saabs were devastated, while the bigger Buicks, Fords and Pontiacs came out of the wrecks relatively unscathed. Connecticut State Police Commissioner Leo J. Mulcahy, who planned the project, pronounced the tests conclusive and declared: "We want to create buyer resistance to small cars and to arouse . . . public awareness of the dangers of riding...