Word: alarms
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Dates: during 1970-1979
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Howling Horns. Thousands of manufacturers have pried their way into the beat-the-burglar business. 3M Co., for example, sells a lock containing a small alarm that wails at the touch of a burglar's pick. Pinkerton's is promoting a $449 microwave unit called Minuteman II that rings like a fire siren when anything breaks its circuit. Sears, Roebuck's $99.50 Deluxe Ultrasonic Intruder Alarm blinks on lamps and sets off a shrieking noise if tripped; for a few dollars more a companion attachment outside the house will add a howling horn to the cacophony. Advertisements...
...more and more people are signing up with a growing number of home-protection services. The leader in the field is Westinghouse Electric, which sells its services in 29 cities. For a fee of between $700 and $2,000, plus $50 to $200 annually for maintenance, clients get an alarm system that is linked electronically to a Westinghouse monitoring station. If the alarm rings, the security officer at the station calls the police...
Home-security firms usually affix seals on the windows or doors of their clients' homes to warn would-be prowlers. Householders unable to afford central-station service can buy security seals. "Scare off a burglar" urges an ad for stickers for a nonexistent Federal Detection Alarm System. Price: 40 for $5. More sophisticated hucksters covertly peddle reasonable facsimiles of the decals of reputable firms, including Holmes Electric Protective Co. The fakes cost $100 or more...
...complain. Antonio Villegas, mayor of Manila, recently inveighed against the "insidious Nipponization of the Philippines"?then excused himself to greet a visiting delegation of Japanese advertising men. Says K.S. Yossundara, an official of the Bank of Thailand: "The average Thai wakes up to the call of a Japanese alarm clock and probably brushes his teeth with Japanese dental cream. His car or motorcycle is Japanese, and so are his shirt and trousers. Even the movie he watches on a Japanese TV set may well be Japanese...
...student reportedly feared that the fire in Mugar Hall would spread to the nearby dorm and pulled a fire alarm. "He checked out all right," Glynn said...