Word: alarms
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...aboard the Russian space station Mir, Linenger was relaxing one evening when an alarm rang in the astronomy module. Rushing to the little lab, he found a cosmonaut swatting at a blaze erupting from an air canister. Linenger and his crewmates hurried to help, but the feeble fire extinguishers they carried were no match for the oxygen-fed flames. Ordinarily if things got out of hand, the crew could evacuate in a Soyuz capsule docked outside. But this time the fire blocked their path. Fortunately, the flames exhausted themselves before it became necessary to abandon ship, and the crisis passed...
...that long practiced in seeming isolation by Ben & Jerry's and a handful of others is boardroom gospel these days. Companies' motives aren't exactly holy. There's plenty in it for them. So just about everyone is giving do-goodership a spin. American Express is feeding the hungry. Alarm company ADT gives away personal-security systems to battered women. Avon Products is helping fund the fight against breast cancer. Kimberly-Clark is building playgrounds in poor neighborhoods. Barnes & Noble promotes literacy. Coca-Cola is sponsoring local Boys and Girls Clubs. Nike, Wal-Mart, Home Depot, BellSouth, MCI and Starbucks...
...into public-works budgets do we really want business to wade? Already, some local police and fire departments have official sponsors. In St. Clair County, Illinois, sheriff's department squad cars carry the logo and phone number of Barcom Electronics, a local alarm company. Barcom pays $6,000 a year to the county, which uses the money for a drug-awareness program. "Obviously, I get instant credibility," says Barcom executive Mark Bartle. But there's a danger too: if the department should come to rely on private funds for needs like vehicle maintenance, it could have to scramble to keep...
...house masters have responded to an Undergraduate Council resolution endorsing all-house key card access with undue opposition. Leverett House Master John E. Dowling sounded an alarm about criminal elements gaining access to all houses. But, as we said above, he need be no more alarmed with such access to houses than without it. Lowell House Master William H. Bossert cited differing modes of access to houses as a reason not to provide all-house access. But the key-based lock system on Winthrop House, for instance, is in the process of changing to key card access even...
...Vanishing American Jew (Little, Brown; 395 pages; $24.95), has been out only a month, but its title describes a crisis long under way. For decades, while their opportunities and status soared, Jews uneasily watched the rate at which their children married outside the faith do likewise. Unease turned to alarm in 1990, when the National Jewish Population Survey announced that the intermarriage rate had reached 52%. A last forlorn fantasy--that all those Gentile spouses would eventually become Jews--was punctured by a meager 9% conversion rate. In fact, 54% of the children in all Jewish households are not being...