Word: alberta
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...quipsters say, every agency has a special back door to accommodate its swarms of vice presidents. Last week, Manhattan's McCann-Erickson, Inc., fifth biggest U.S. agency,* had to enlarge its doors. It added four women to its present complement of 40 male V.P.s. The new veeps: Alberta Hays and Margot Sherman, both heads of copywriting groups; Florence Richards, an account executive, and comely Dorothy B. McCann, an executive producer in the radio-TV department and wife of McCann-Erickson's Board Chairman Harrison King McCann...
...second in wheat exports, aluminum and zinc; third in copper, gold & silver mining. The hemisphere's richest uranium mine is in the Canadian North. The vast iron-ore deposits in Labrador and Quebec can replace the dwindling U.S. Mesabi range as the mainstay of U.S. steelmaking. New oilfields in Alberta are already compared to the fabulous wells of west Texas...
Because the U.S. now has an oil surplus, U.S. oilmen have been bringing pressure in Washington to cut down imports of foreign oil. Faced with that possibility, Alberta's producers have had to consider alternatives. One might be to pipe the oil from Regina to Port Arthur (see map). Another might be to carry oil to Duluth by pipeline under bond, then ship it by tanker to industrial cities in eastern Canada...
...Canada last week the more optimistic government leaders were certain that Alberta's dilemma would be resolved somehow. For one thing, the problem was closely tied to Canada's dollar-shortage problem: crude-oil imports ($200 million last year) were third on the list of her dollar spending (after coal and industrial machinery). The saving of $200 million would help to meet the dollar deficit. Oil sales in the U.S. would help still more, and Canadians thought that the U.S. would not ignore this fact in its concern for the western world's economic health...
Moreover, Canadian oil could not be overlooked as a big item in U.S.-Canadian defense. The joint defense planners must consider the importance of Alberta's strategically placed fields, and the possibility of their relieving the drain on other oil-rich areas in case...