Word: alberts
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...Albert Kriemler may be more reserved than your typical designer, but he recognizes that part of the role of the designer is to be the front man, and he shields his businessman brother from media attention. The businessman gives the designer something rare in return: time. Albert can work at his own pace to ensure the perfection for which Akris is now celebrated...
...Albert's vision is simple: to create clothes that enhance the personality, never hide it. "I think it is inappropriate if the first thing you notice is a woman's dress, when you should see the woman first," he says. "Also, we have other senses besides eyes. We feel clothes on our body, and this is as important as looking right. And I have the conviction women should have the same rights as a man: if she loves a jacket, a pant, she should continue to wear it next season...
Pretty views, an equable climate and the fact that because St. Gallen is not a fashion mecca, the designer is not distracted by what he sees around him mean higher productivity for Albert Kriemler, who works either in his attic studio atop the old school that houses the Akris ateliers or at his desk at home, looking out onto a meadow of wildflowers and an installation he commissioned from the artist Ian Hamilton Finlay...
...invited to do so) or that in starting her little apron business for something to do while she raised two sons, she was founding a dynasty. After the death of her husband in 1944, the business passed to their eldest son Max Kriemler. In 1980, Max's eldest son Albert, then 20, was about to move to Paris when his father's right-hand man died suddenly, and Albert stepped in. Seven years later, after completing studies in law and business management, Peter joined the family firm. (Albert and Peter have a sister who is a doctor...
...always felt responsible for what we inherited from our parents and for the loyal people of this company," says Albert. When the brothers took over, their target was to dress the customer seven days a week from morning into evening. "I said to Peter, We must do what we feel, without listening to what others are doing," says Albert. The brothers still agree. "When you get along within the family, it is the most beautiful thing that can happen in your life," Albert says. "Two people mean two opinions, and when there is a disagreement, you must be able...