Word: alco
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Aged (85), ailing Joseph Palmer Knapp and his Publication Corp. (Alco-Gravure, Crowell-Collier Publishing Co.) control This Week. But on editorial affairs, says Nichols, "I have to please 24 bosses"-the editors of the subscribing newspapers (which pay $10 to $15 per 1,000 copies, depending on the size of the supplement, and share its profits, around $3 per 1,000 circulation in 1948). To please them, he shuns anything controversial...
...member papers shared profits greatly exceeding the price they paid (as little as $7.50 per 1,000 copies) for carrying the magazine. Backer of This Week is old (79) Joseph Palmer Knapp, chief stockholder of Crowell Publishing Co. (Collier's, etc.), who also own Alco-Gravure, world's biggest rotogravure printers, which prints This Week...
Backer of This Week is old (77) Joseph Palmer Knapp, son of the founder of the Metropolitan Life Insurance Co., chief stockholder of Crowell Publishing Co., who also owns Alco-Gravure, world's biggest rotogravure printers, which makes a "modest" profit printing This Week. Its editor is Mrs. William Brown Meloney (mother of Novelist William Brown Meloney), 59, tiny, fragile, grey-haired, who now edits the magazine from her suite in the Waldorf-Astoria. In her 40-year career, "Missy" Meloney has been editor of Everybody's, Delineator, the New York Herald Tribune Sunday Magazine, organizer...
When a smart promoter raised the idea of This Week two years ago, he found Joseph Knapp ready and eager to back it. Since his first attempt, Mr. Knapp had built up Alco Gravure, Inc., biggest rotogravure printers in the U. S. He acquired high-speed color presses that could whip out four copies per second of a magazine the size of This Week. With difficulty, Mr. Knapp's salesmen sold the idea to the 21 newspapers. Then they stormed the advertisers, booked for the first year some $7,000,000 worth of business...
Back of the venture is Alco Gravure Inc., controlled by Joseph Palmer Knapp who heads Crowell Publishing Co. and whose father set up an insurance company out of which grew Metropolitan Life...