Word: alcoa
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Dates: during 1950-1959
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...treat people right, most big corporations, e.g., Ford, Alcoa, G.M., now employ top-level executives to concentrate exclusively on community relations. On the other hand, Du Pont, which operates 69 plants in 25 states, says each plant manager is "Mr. Du Pont in his community . . . the way he runs his plant constitutes the major part of Du Pont's public relations program...
Last week Boca Raton got a new lease on luxury. In the biggest deal in recent Florida history, Arthur Vining Davis, one of Alcoa's founders, paid out $22.5 million to J. Myer Schine for the hotel and 1,000 acres of land. Davis, who owns 1,336,824 shares (6.5%) of Alcoa common stock and ranks among the world's richest men (one estimate: well over $350 million), plans to revamp the club into a resort for millionaires, cut up the land into estates. Said Davis: "While Florida will always offer ideal home sites for the middle...
Tomatoes & Orchids. At 88, Davis is still Alcoa board chairman, although he spends most of his time in Florida, where since 1948, he has become one of the state's biggest landowners. Gruff and publicity-shy, he keeps most of his deals a tight secret. Once when a reporter managed to get him on the phone, and ask what his aims were in Florida, Davis snapped: "Making money. What else? Now go away and let me get on with it." One of the few reporters to interview him is the Miami Herald's Nixon Smiley, who came away...
...Alcoa Hour (Sun. 9 p.m., NBC). Reginald Rose's Tragedy in a Temporary Town...
Even TV's original plays showed an unaccustomed polish. The best was Alcoa Hour's presentation of Man on a Tiger, adapted from a short story by Adman David Levy. It was a plunge deep into the Madison Avenue jungle, where admen fight for accounts, TV comedians fight for prestige and the small fry of television fight for their very existence. Keenan Wynn was the comic whose ratings have begun to slip and Melvyn Douglas the account executive who had risen to a vice-presidency on the comic's back and now decides it is time...