Word: alcoa
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Dates: during 1960-1969
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Last week, after long months of price cuts and production gluts, the aluminum industry was shining brighter again. Following the lead of frdnt-running Alcoa, which commands just over one-third of the domestic market, producers boosted prices of building sheets by 2? to 3? a lb. Kaiser Aluminum, the third biggest manufacturer, raised its production to 90% of capacity (v. $2% in April). And second-ranking Reynolds, risking prediction once again, forecast that the industry's output would rise from 2,000,000 tons last year to a record 2,550,000 tons...
...AUTOS : Reynolds and Alcoa have set up plants right next to auto assembly lines, sell hot metal to the automakers at 10% discounts. The use of aluminum in cars has more than doubled since 1955 to an average 63 lbs. on new models (mostly in automatic transmissions and pistons), is expected to double again in the next five years. One new U.S. car in eight now has an aluminum engine block, and aluminum bumpers are expected to come...
Dear Little Nira. U.S. companies were meanwhile calling themselves Alcoa (Aluminum Co. of America) or Nabisco (National Biscuit Co.) or Socony (Standard Oil Co. of New York). After the advent of Basic (British American Scientific International Commercial) English, acronyms faltered in favor of the New Deal's AAA, CCC, TVA, WPA, led by F.D.R. himself. Indeed, legend has it that the death of the National Industrial Recovery Act (ruled unconstitutional) left bereft of rhyme or reason a host of Depression-born U.S. girls named Nira...
...weekly Drew Odd Lot Studies, which analyze the small investor's "mistakes" as a key to market trends. Drew's report is bought-at $95 a year-by some 4,500 professional investors, including Swiss banks, the executives of top U.S. banks and corporations (General Motors, CBS, Alcoa), and investment funds...
Onstage comes something that, by its own description, looks like a sackful of doorknobs. With hair dyed by Alcoa, pipe-cleaner limbs, and knees just missing one another when the feet are wide apart, this is not Princess Volupi e. It is Phyllis Diller, the poor man's Auntie Mame, only successful female among the New Wave comedians and one of the few women funny and tough enough to belt out a "standup" act of one-line gags...