Word: alcoa
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...Alcoa Hour made history by discovering a new way of treating the classic TV western story-Writer Alvin Sapinsley put it in blank verse. Even more surprising: it worked. Franchot Tone, Lee Grant and Christopher Plummer played the three tragic figures who end as corpses on a dusty street, while Boris Karloff leaned confidentially into the camera as a one-man Greek chorus to give poetic expression to the eternal verities of life, death, and man's irreparable foolishness...
...shortage-ridden aluminum industry there was the promise that supply would catch up with demand. The Aluminum Co. of America unveiled plans for a huge, $80 million smelting plant near Evansville, Ind., to turn out 150,000 tons annually, increase Alcoa's primary capacity 33% to 942,500 tons a year in 1958. When the plant goes into operation in the fall of 1957, the industry will have to expand old markets, find new ones to keep growing. But the job should not be too difficult. In autos alone the potential is enormous. Said Alcoa President I. W. Wilson...
...treat people right, most big corporations, e.g., Ford, Alcoa, G.M., now employ top-level executives to concentrate exclusively on community relations. On the other hand, Du Pont, which operates 69 plants in 25 states, says each plant manager is "Mr. Du Pont in his community . . . the way he runs his plant constitutes the major part of Du Pont's public relations program...
Before building a new smelting plant that subsequently trebled the 2,000 population of Rockdale, Texas, Alcoa in 1953 paid an estimated $30,000 advance taxes to finance new road and school construction. To pave the way for a new jet test flight center in Palmdale, Calif., Lockheed Aircraft Corp. hired a professional city manager, who spent two years helping city officials plan for expansion, lured three other aircraft companies to Palmdale...
Tomatoes & Orchids. At 88, Davis is still Alcoa board chairman, although he spends most of his time in Florida, where since 1948, he has become one of the state's biggest landowners. Gruff and publicity-shy, he keeps most of his deals a tight secret. Once when a reporter managed to get him on the phone, and ask what his aims were in Florida, Davis snapped: "Making money. What else? Now go away and let me get on with it." One of the few reporters to interview him is the Miami Herald's Nixon Smiley, who came away...