Word: alcoa
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Last week Boca Raton got a new lease on luxury. In the biggest deal in recent Florida history, Arthur Vining Davis, one of Alcoa's founders, paid out $22.5 million to J. Myer Schine for the hotel and 1,000 acres of land. Davis, who owns 1,336,824 shares (6.5%) of Alcoa common stock and ranks among the world's richest men (one estimate: well over $350 million), plans to revamp the club into a resort for millionaires, cut up the land into estates. Said Davis: "While Florida will always offer ideal home sites for the middle...
...Alcoa Hour (Sun. 9 p.m., NBC). Reginald Rose's Tragedy in a Temporary Town...
Even TV's original plays showed an unaccustomed polish. The best was Alcoa Hour's presentation of Man on a Tiger, adapted from a short story by Adman David Levy. It was a plunge deep into the Madison Avenue jungle, where admen fight for accounts, TV comedians fight for prestige and the small fry of television fight for their very existence. Keenan Wynn was the comic whose ratings have begun to slip and Melvyn Douglas the account executive who had risen to a vice-presidency on the comic's back and now decides it is time...
...date, the Hitchcock shows have been adequately entertaining if not outstanding. But his grand manner and refreshing potshots at the sponsor have gained the program an impressive 29.5 Nielsen rating, a comfortable four points ahead of its NBC rival, the Goodyear-Alcoa program. For a rating that high, Sponsor Bristol-Myers is more than happy to put up with quips about its commercials...
...week's drama had two near-successes: on the Alcoa Hour, Thunder in Washington tried to pack into 60 minutes the entire story of a businessman in government, from his hopeful arrival, through his first miscues, to his humiliation before a Senate investigating committee. Author David Davidson struck boldly through the tangled swamp known as Conflict of Interest, but not even yeoman work by Melvyn Douglas and Ed Begley could make the main issues clear. Climax! starred Michael Rennie in Man of Taste, a melodrama about an art dealer who had a method for improving the price...