Word: alcoa
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...Alcoa plans to sell 1,000,000 Ib. of aluminum yearly for shoe eyelets; more in typewriter parts, hair curlers, license plates...
...Apart from whatever is left of the aircraft industry, Alcoa plans to expand its railroad passenger car market, enter the hopper car and acid-carrying tank car field, make bus, truck and trailer bodies...
Some substitute post-war markets it already plans to invade: >An aluminum design was submitted for the Tacoma Narrows Bridge. Alcoa is glad that was not accepted, but plans to bid on many another bridge job after...
Other architectural uses: store fronts, window frames. Said one Alcoa man, "If anyone wants to make a million, all he has to do is bring us a perfected window frame." A mere 5% of that market, he estimated, would call for 30,000,000 Ib. of aluminum a year...
...Until defense interfered, Alcoa was busy on the cigaret foil market, claims the tobacco industry could save $500,000 a year in freight costs by using aluminum foil instead of tin. Aluminum beer kegs are already used by Ballantine and others...