Word: alcoholics
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...Although alcohol has traditionally comprised about half of the store’s sales, several changes Saini proposes could make it more difficult for students to purchase liquor at Louie’s. He has already raised the price of alcohol to adjust for market prices and installed a machine that detects fake...
...general, college students tend to grossly overestimate the number of their peers who engage in high-risk alcohol consumption, and Harvard is no exception. This misperception is believed to influence students to drink more heavily by changing their expectations surrounding drinking. In other words, students may feel pressured to drink because they believe that everyone else is doing it. The basic idea behind a social norms marketing campaign is to turn this dynamic around by using campus-based media to inform students about the more realistic levels of alcohol consumption among their peers. It is hypothesized that having accurate information...
...order to implement this strategy, we are planning to prominently publicize these facts. Campus media campaigns will feature statistics about Harvard students which illustrate that most students are making healthy, low-risk choices with respect to alcohol use. A typical social norms message would be: 78 percent of Harvard students had 0 to 5 drinks the last time they partied. Because many students tend to overestimate the extent to which their peers engage in high-risk behaviors, providing realistic data on actual alcohol consumption levels will help to challenge existing misperceptions and may, in turn, lead to more moderate behaviors...
...demonstrated reduction in alcohol consumption may, over time, improve levels of academic performance and reduce instances of physical violence, unintentional injury, littering, vandalism, and exposure to sexually transmitted infections. By promoting student health and safety in this way, we hope to see an improved living-learning environment at Harvard...
Ryan M. Travia has been Director of Alcohol and Other Drug Services since July 2005. He has previously coordinated alcohol and drug education programs at Dartmouth College and Boston College. His office is in the Department of Behavioral Health and Academic Counseling at 5 Linden Street...