Word: alcoholics
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...cheap, too. "Our signature brand is affordable," allowed Zhang, leading me to shelves of Yanjing's 15 varieties. The stuff from a local xiaomaibu costing two yuan (about 25?) is the Refreshing brand, weighing in at 4% alcohol by volume. Other varieties range from Low Alcohol (2.8%) to Style Draft (3.1%), to King (4.3%) for nights when you need something stronger. And there's Yanjing Alcohol Free for when...
...After publication, I began to explore marijuana as a drug for relaxation and recreation, and I was not disappointed. In fact, it soon displaced alcohol altogether. I was 44 years old in 1972, when I experienced my first marijuana high. I have found cannabis so useful and so benign that I have used it ever since—as a recreational drug, as a medicine and as an enhancer of some capacities...
...widespread adoption of social norms marketing programs has occurred despite the lack of scientific evidence of their effectiveness. While any intervention that can reduce the risks posed by alcohol should be considered, an unproven approach such as social norms does not relieve universities of their responsibility for protecting their students...
...impact of social norms marketing before it is taken up by more colleges. In the meantime, colleges need to adopt approaches that are more comprehensive—even if less convenient—to curb the problem of heavy drinking. These approaches should also address the supply of alcohol by limiting high volume sales and low price promotions of alcohol around colleges...
Henry Wechsler is the Director of the Harvard School of Public Health College Alcohol Studies Program and the author of Dying to Drink: Confronting Binge Drinking on College Campuses. The full study on social norms marketing can be found at: http://www.hsph.harvard.edu/cas.