Word: alcoholism
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Dates: during 1980-1989
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Thirsty for the latest, coolest thing? Something fruity and fizzy, with only a playful amount of kick? The alcoholic-beverage industry has plenty of new suggestions: a picnic cooler full of concoctions freshly invented for the moderate but merry '80s. Here is an upscale-looking bottle of Seagram's Golden Spirits in a flavor called "mandarin vodka"; it tastes like a spritzy cocktail but contains little more alcohol than a beer. How about a Wineberry Sausalito Sling, with a flavor suggestive of ginger ale and bubble gum, or a Calvin Cooler in citrus flavor, with real fruit pulp floating...
...such a cooler splash? Young people appreciate the familiarity of the flavors, ranging from raspberry to chocolate, in contrast to the arcane varieties of table wine. Another attraction is the 5% alcohol content, about half the potency of regular wine. "We're showing people they can still have a good time partying and not get blown away," says Chuck Blank, marketing manager for California Cooler. Yet another selling point is perceived . healthfulness, even though most coolers have as many calories as a similar- size can of regular soda. The beverage appeals particularly to women, who buy about...
...National Distillers. The company, suffering from falling sales of its Old Crow and Old Grand-Dad bourbons, was looking for something more up- to-date when one of its researchers came up with the idea while trimming peach trees in his backyard. With almost no advertising, the low-alcohol (48 proof) cordial took off faster than any other liquor in the industry's history, selling almost 1.4 million cases in the first half of 1986. More than 30 other brands of peach schnapps have now flooded the market. The popularity of the peach extends into the wine business. Riunite...
Like her predecessors, Burrows will keep the Army on a conservative tack. The U.S. branch was a founder of the USO but resigned from the group in 1976 when it began serving alcohol to soldiers. In 1981 the Army quit the World Council of Churches after it awarded welfare grants to guerrilla organizations that eventually overthrew the white minority regime in Rhodesia. The Army found aid for violent groups inappropriate...
Every year about 20,000 people are killed on American roads by drunken drivers. Now several firms are promoting a product that could save some of those lives: disposable alcohol detectors designed for use by consumers. One device, called BreathScan and manufactured by Denver-based Prescott Technologies, is a 3-in. tube filled with yellow crystals. A motorist blows into the tube and if the crystals turn blue-green, knows that he is too intoxicated to drive safely. Such gadgets were invented years ago but have been sold almost exclusively to police departments and other institutions. Within a month, though...