Word: alcoholism
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Dates: during 1980-1989
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...Abuse of alcohol "is an enormous problem area. Young adults use alcohol as a rite of passage, for male bonding, to ease socialization. We've tried to carve out something doable and achievable...Drunk driving is a more comfortable way to raise the issue of alcohol abuse," Winsten says...
...idea is facing another unexpected difficulty. Writers and producers are not putting in any alcohol use at all into shows, and "if there is no alcohol use, there is no driving after drinking. They are having trouble finding a place to put lines about driving and drinking," he says. Basically, according to Winsten, there has been a "halo effect," as writers avoid alcohol altogether...
...Margo says that TV's support for the announcements and the programs is not surprising. "The record shows a very strong committment against alcohol abuse...the records show we have spent significant millions on anti-alcohol campaigns...
...industry's participation may prove especially important, because television has in the past presented alcohol and drug abuse as a normal part of life...
...future of the Harvard Alcohol Project is obscure. Winsten has drawn up an "early draft" of a strategic plan for addressing the entire issue of problem drinking over the next few years. But it is a long way from implementation...