Word: alda
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...great and blatant measure the desirable female attributes of gentleness forbearance and sensitivity. This is not at all the menacing androgyny of a Mick Jagger, whose odd dual nature appears to find its roots in the bowels of Greek mythology. Rather, it is represented by a fellow like Alan Alda, a man's man but wearing pastel sweaters. In fact, this heroic vision was realized long ago (minus the pastel sweaters) in such figures as Henry Fonda and the recently usurped Jimmy Stewart. What seems to be sought nowadays is a Californiated version of the former types...
Manufacturers of personal computers have been using readily recognizable people for some time to make the slightly intimidating machines seem warmer and more empathetic. Apple has Dick Cavett for its commercials, Texas Instruments recruited Bill Cosby, Commodore has William Shatner, and Atari just hired Alan Alda. None of these living celebrities, however, has had the impact of the Tramp. The character has starred in three widely seen television commercials, plus more than 20 print ads. He has won numerous advertising-industry awards...
...frat house, and the emphasis was on the safety-valve sexual high jinks that the heroes perpetrated on some of their uptight colleagues. These droll humiliations would have been too raunchy for TV and too alienating for audiences in search of a weekly identification figure. Enter Alan Alda, who was starring in films and TV movies without having hit it big and who was now ready for the right series. "In talking with Larry Gelbart and Gene Reynolds," Alda recalls, "I wanted to be sure that we weren't making an Abbott & Costello Go to Korea, using...
...proved to be something more than that. Like the hero of Fenimore Cooper's Leatherstocking Tales, this Hawkeye is an exemplar of the American democrat, the self-reliant nobleman of nature who trailblazes into a wilderness of the spirit and emerges stronger and wiser. Alda's modern pathfinder is also very much a man of the mid-20th century: liberally educated and not reluctant to parade it, perversely triumphant in a milieu he blithely declares himself unfit to inhabit, japing and shambling after women, with a quip and an invisible cigar, like a Wasp Groucho. In later episodes...
...time capsule in anticipation of the war's end. For next week's 2½-hour finale, the company is maintaining a who-shot-J.R.-style secrecy in hope of snagging the highest single-show rating ever. "It's a very simple story," says Alda, who directed and helped write the final show. "The war comes to an end, and the stories of the lives of these people in this place are resolved." There are hints that Klinger will get married and Hawkeye will come close to a nervous breakdown. Beyond that, speculation turns to fancy...