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Just past noon, Anna Chernova, a 68-year-old retiree, pushes her black metal shopping cart into an Aldi store on Chicago's North Side. After arriving from Russia 16 years ago, Chernova regularly shopped at conventional supermarkets like Dominick's and Jewel-Osco, but no more. "They're too expensive," Chernova says, lengthy shopping list in hand. Now she visits Aldi once a week, drawn by the no-frills chain's $2.69 gallon jugs of milk (compared with $3.99 for a gallon of Dean whole milk at Jewel-Osco) and 33¢ boxes of salt (compared with 79?...

Author: /time Magazine | Title: The Ultra-Lean Grocer | 11/5/2008 | See Source »

More fundamentally, Aldi concentrates on selling core, high-volume grocery products, like ketchup, cereal and coffee. Want a choice? Forget it. By offering a single brand, usually a private label in a single size, Aldi executives say they can substantially undercut conventional retailers on 90% of the products the store sells. Nor do customers have to make any trade-offs in buying private labels. Consider the sleek, dark 16.9-oz. bottle of Ariel Extra Virgin Olive Oil ($4.29). Or the 13-oz. box of Fruit Rice cereal ($1.69). "You wouldn't be embarrassed to have that on your counter," says...

Author: /time Magazine | Title: Aldi: A Grocer for the Recession | 10/28/2008 | See Source »

...time appears ripe for deep-discounters, and Aldi is on an expansion tear. Last year, Aldi generated some $5.8 billion in U.S. sales, up from $5.3 billion in 2006, according to Supermarket News, an industry journal. It now has about 950 stores in 29 states and plans to open more than 100 stores in the next two years in Connecticut, Missouri and Texas. The company will have opened 100 new stores by the end of the year, double the number opened last year. Aldi is also making a big push into central Florida, including cities like Sanford. The city...

Author: /time Magazine | Title: Aldi: A Grocer for the Recession | 10/28/2008 | See Source »

...Aldi has solved at least part of that problem. Tunis was among the first to arrive at the grand opening of an Aldi store in downtown Sanford, next to one of Seminole County's largest shopping centers. Now he's hoping other grocers will follow Aldi's lead. "There's really no equivalent at the moment," he says. Deep discounters like Aldi can challenge both conventional supermarket chains as well as Wal-Mart, America's largest grocer. Indeed, Wal-Mart ultimately found it too hard to compete in Germany, where deep-discounters are firmly entrenched, and left...

Author: /time Magazine | Title: Aldi: A Grocer for the Recession | 10/28/2008 | See Source »

...Both Aldi and Save-a-Lot are winning big-time," Bishop says, "because they have an extreme value proposition - which is appealing at a time like this...

Author: /time Magazine | Title: Aldi: A Grocer for the Recession | 10/28/2008 | See Source »

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