Word: aldis
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...starters, Aldi stores are typically just 10,000 sq. ft., far smaller than the 80,000-sq.-ft. stores grocers like Whole Foods have recently opened. The relatively small size has helped Aldi penetrate urban markets, where real estate is generally more expensive than in suburban locales, and also allowed the company to carve a niche in neighborhoods that supermarket chains neglect. Operating costs are as spare as the rest of the place. At any given time, there are fewer than five staffers inside an Aldi store. On a recent afternoon at a location on Chicago's North Side...
Just past noon, Anna Chernova, a 68-year-old retiree, pushed her black metal shopping cart into an Aldi store here. After arriving from Russia 16 years ago, Chernova regularly shopped at conventional supermarkets like Dominick's and Jewel, but no more. "They're too expensive," Chernova says, clutching her shopping list with one hand. Now she visits Aldi once a week, drawn by the deep discounter's $2.69 1-gal. jugs of milk and 33-cent boxes of salt. "I've got to save my pennies," she says, heading into the store. Chernova certainly isn't alone...
...Spooked by the gravest economic crisis in decades, Americans are curtailing their spending. They're making fewer trips to supermarkets and migrating from grocers like Albertson's and Whole Foods to deep-discounters like Aldi and Save-a-Lot. And it's not just retirees like Chernova. These spartan bastions of private-label goods are looking a lot better to a broad range of shoppers. "Prior to the economic slowdown, we were prospering. But now we're seeing customers looking to save money, and our foot traffic has increased," says Jason Hart, president of Aldi US, based in Batavia...
...they are becoming avid, American-style comparison-shoppers, sniffing out bargains and variety from a large number of competitors. Stores like Britain's Tesco (which now pulls in half of British shoppers every month) and ASDA (owned by the world's No. 1 retailer, Wal-Mart), and Germany's Aldi (the powerhouse of discounters) use their size as a potent weapon in dealing with suppliers. That in turn enables them to continue lowering prices and capitalizing on the price revolution, which has finally hit Europe. But price isn't the only weapon. When European shoppers aren't taking...
...lives in London with her banker husband and their five young children, and she has no involvement with day-to-day operations. Karl and Theo Albrecht, the secretive German brothers who rank as the richest people in Europe, are withdrawing from the management of their firm, discount retailer Aldi. Sweden's Ingvar Kamprad, who created the IKEA furniture chain, has retired to a Swiss lakeside resort, leaving ownership of his empire to a foundation--and keeping everyone guessing whether any of his three sons will take over the business...