Word: alee
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Dates: during 1930-1939
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...making shipments of cans for beer and ale in large quantities daily. Certainly if the can lining was not satisfactory we would not have been able to make continued shipments. The Schwarz Laboratories of 202 East 44th St., New York City, recognized independent authorities in the Brewery Industry, have continuously tested National Can linings and state definitely that our lining "is in all respects satisfactory." S. L. BUSCHMAN...
Portly, sales-minded Richard Reynolds, nephew of Winston-Salem's late Tobacco-man Richard Joshua Reynolds, arrived at the building business by the devious route of tin foil for tobacco and the Eskimo Pie, wrappings and labels for ham, candy boxes, ginger ale bottles, other fast-selling packaged products. Few years ago he made the discovery that the foil which wraps an Eskimo Pie can also be used to insulate a house. It was really no discovery at all because the Germans had long used shiny foil for insulation because of its high reflective power. Foilman Reynolds...
Reynolds Metals has long since outgrown its dependence on the tobacco industry: only about 30% of its business is in that field. Specializing in the art of packaging, it now makes anything from wine caps to book jackets, from ham wrappers to ginger ale labels, from candy box covers to containers for permanent wave pads. Lately Reynolds has added building materials, and it is in that division that the company is presumably about to expand. Chief building product is aluminum foil insulation, which because of its shiny finish minimizes transfer of heat by radiation. Most building insulation simply reduces heat...
...Most people had never heard of Canada Dry ginger ale and the U. S. pop business had no chic when, in 1923, Parry Borland Saylor became head of the U. S. branch of Canada Dry Co. of Canada. A sharp, aggressive onetime tire salesman, he made his product look as much like a champagne bottle as possible (green glass, gold-foil collar), went after the public with a svelte and costly advertising campaign. The results so astounded his Canadian bosses that they sold the parent company to him on the spot. But Parry Dorland Saylor soon struck a snag...
Canada Dry's March quarter earnings dropped to $60,000 from $103,000 last year. Reason: unprofitable liquor business, dwindling ginger ale sales...