Word: alee
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Dates: during 1930-1939
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...glistening helmets and of faire ladyes beneath silken canopies, for the savor of oxen roasted whole in the castle hall, for the hilarious joy of skating with all London on the frozen Thames. But most of all his heart longs for the sight of a Friar Tuck downing his ale in a country tavern...
...just before one o'clock, at which time, the cafeteria closes. Nine out of ten men order sandwiches, the toasted tomato category being the most popular, with toasted cheese or toasted bacon among the other favorites. There is also a great demand for waffles; eggs are seldom ordered. Ginger ale runs a poor second to milk as a favorite drink, while coffee and tea, contrary to popular opinion are in little demand...
...offering company was Fidelio Brewery, Inc., of Manhattan. The offer was made by Bauer, Pogue & Co., and consisted of 500,000 $1 par shares at $2. Fidelio started in 1852 as H. Koehler & Co., ale-brewers. It was later bought by Samuel Goldberger, Bohemian hop tycoon. His son, Norman S. Goldberger, is president of the company now, having worked in it since he was graduated from Columbia in 1904. Many of the other employes are working in positions once held by their fathers, including a brewmaster whose father mixed Fidelio's brews from...
...Most of them have been losing money for a decade and would need several very profitable years before they could brew dividends for shareholders. Colossi in the ruined industry are Anheuser-Busch, Inc. and Pabst Corp. Anheuser-Busch has built up profitable sidelines in yeast, ice-cream, ginger ale, truck bodies, coal. If beer is legalized the company can in two hours start turning out about half of its pre-Prohibition yearly output of 1,600,000 bbl. The company is ready to spend some $7,000,000 for material and extensions. One of its major needs would...
Martini & Rossi's vermouth advertisement clearly states: "non-alcoholic." What people put into a legal liquid-be it orange juice, ginger ale, milk, water or vermouth -is none of TIME'S business...