Word: alert
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...critics say websites like Neopets enable advertisers to skirt TV-industry practices that alert children to commercials with bumper announcements like, "Hey, kids, we'll be right back after these messages." Neopets Inc. press materials declare that advertisers can embed their brands "directly into entertaining site content." The practice isn't illegal, and Dohring says Neopets complies with the Children's Online Privacy Act, which bars companies from collecting personal information from Internet users under 13. Still, by embedding brand characters into games and activities, the ad "just goes unnoticed by the child, much less the parent," says McNeal...
...Splash Fruit Medley, it became the top-selling flavor, according to Field Trip Factory. In another case, sales of children's toothpaste shot up 18%. "These field trips are nothing more than a way to clobber a captive audience of impressionable children with ads," says Gary Ruskin of Commercial Alert, a watchdog group. But Abbie Levi, whose daughter Sarah asked for a hamster after attending the Petco field trip, says simply, "Parents have the power to say no." Easier said than done. --By Lisa Takeuchi Cullen. With reporting by Leslie Whitaker/Chicago
...Rieboldt, because they are motor vehicles that require registration. But the department of motor vehicles will not register them because most do not pass safety regulations governing headlight height from the ground, taillights, brake lights, horns and so on. The California Highway Patrol has issued a statewide special alert about pocket bikes. Of course in some quarters, that will only add to the appeal...
...already hit the U.S.?and scored big successes. Samsung is also ahead of LG in developing a truly global brand. LG executives hope that competition from Samsung will make their company stronger. "Their presence as a very strong competitor in our neighborhood has always kept us alert and awake," says LG's Woo. "This has helped us compete in overseas markets as well. I can be more successful with Samsung's success...
...Reagan said later. "These employees I was meeting were a cross section of America, and damn it, too many of our political leaders, our labor leaders, and certainly a lot of geniuses ... on Madison Avenue, have underestimated them. They want the truth, they are friendly and helpful, intelligent and alert. They are concerned ... with their very firm personal liberties. And they are moral." The hemophilic liberal was becoming steadily more conservative. Over the years he devised a series of slogans that many experts considered simplistic but many voters seemed to respond to. "Government is not the solution to our problem...