Word: alerting
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Dates: during 2000-2009
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...airports. I was at an airport about a year and a half ago where in the course of 20 minutes, each place that I went to searched for different things: toothpicks, rubber bands, you name it. It was security madness. Afterwards, I started hearing the word everywhere: security alert, security check, security clearance, security this, security that. I was like, "What's going...
...mine recently asked me if Harvard was “a big party school.” As images of stumbling frat boys snorting cocaine off of mirrored tables came to mind, I instinctively replied, “no.” My acquaintance scoffed, as if to alert me to the social superiority of his school to mine, inquiring, “When was the last time someone actually died at a party?” Unsurprisingly, I was taken aback: he was using number of deaths by alcohol poisoning as an indicator of the quality of the social...
...tokens, which have gone corporate. You can now travel the board as a Motorola cell phone, a bag of McDonald's fries, a cup of Starbucks coffee, a Toyota Prius or a New Balance sneaker. The companies did not pay a placement fee, but the consumer group Commercial Alert decried the change as a sign of the ubiquitous branding of American life. Which it is, and which is why the change is overdue. It's part of Monopoly's cultural role: to let people playact contemporary business, pretty...
Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., which fear that it could lead to the discovery of an inner buy button, which, when pressed, would turn us into roboshoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to Type 2 diabetes to pathological gambling," he says. An even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team of people...
...Watson and senior crew Ashley Nathanson also took first in possibly the most dominant performance of the entire weekend. “Megan and Ashley had a streak of seven first-place finishes in a row,” Steele said. “You had to be really alert, playing the shifts, having good starts and good boat speeds, and they did all those things.” The first of the Metro Series races also took place this weekend at Boston University. Although Connecticut College coasted to a first place finish, the jockeying for positions second through...