Word: alertly
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Neuromarketing has its share of critics. Gary Ruskin, executive director of Commercial Alert, a nonprofit group that Ralph Nader set up to monitor commercial forces in society, sent letters to the U.S. Senate Commerce Committee in July 2004 calling for an investigation into the practice. Commercial Alert says it fears neuromarketers could "peer into our brains" and control our buying behavior. Joshua Freedman of FKF says such fears are misplaced. "Some people view this like Frankenstein and brain control, but I think that science, by trying to understand what goes on in human brains, should be very freeing by helping...
...Getting Inside Your Head," you reported on scanning techniques that help determine how our brains work. You noted that corporate marketers could use neuroimaging technology to scan people's brain functions as new products are tested. Philosophers and theologians should be alert to these innovative methods for looking inside how the mind works. Those who grapple with the interrelation of mind, soul and body must consider more seriously the implications of the latest information available in brain research...
COLOR CODING Liquid crystals that change color depending on the temperature alert workers if these polio vaccines have been exposed to heat and are no longer potent
Well-nourished babies in Honduras look like well-nourished babies everywhere--plump, active, alert. In rural Honduran towns, there's now one more way to identify them: look for a little blue pin next to their names on one of Vicky Alvarado's healthy-eating charts. A child earning one of those is a child getting a fair shot at life...
Weil's "Wellness Diet" was right on target. This article will help educate people and alert them to the impact that their diet has on their health. But his recommendation that we "strictly avoid all products made with partially hydrogenated oils of any kind" is almost impossible to follow. Nearly all snack foods, especially packaged cakes and cookies, contain those harmful oils. Scientists should try to find an alternative to them as quickly as possible. People need to know just how bad that stuff is. DAVID R. LADEN Virginia Beach...