Word: alertness
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...that day to get comfortable with the setting and pick up stage directions, including the prohibition on wearing a white shirt on TV. But unlike other speakers, Powell did not have to turn over his speech to the Bush high command. However, he did phone Bush that afternoon to alert him that he would be making "some sharp comments." "The Governor," Powell told me, "was fine with whatever I wanted...
...could NBC have missed this train? Didn't the runaway success of Millionaire alert everyone in the U.S. over the age of three that network TV was about to crash through yet another barrier of diminishing taste and expectations? Sassa explained this lapse of attention: "We were obsessed"--he might have said afflicted--"with having the highest quality shows and the highest quality audiences, and because of that we weren't as aggressive on [reality TV] as we could have been." In English: Frasier, Friends and Will & Grace were attracting the well-to-do young viewers advertisers cherish, and reality...
SENIOR SCAM The FTC has issued a consumer alert against unscrupulous organizations that prey on thousands of senior citizens. With names like Remington Estate Services, they use deceptive practices to pressure victims into setting up living trusts that in many cases are worthless. A living trust, as opposed to a will, allows heirs to avoid probate-court proceedings since the title is vested with a trustee rather than the individual. But they can be costly--$500 to several thousand dollars. Since most people have modest estates, living trusts are not always warranted...
...carefully coordinated start of a nationwide campaign to force the premarket safety testing and labeling of those GMOs, or genetically modified organisms. Seven organizations--including such media-savvy veterans as the Sierra Club, Friends of the Earth and the Public Interest Research Groups--were launching the Genetically Engineered Food Alert, a million-dollar, multiyear organizing effort to pressure Congress, the Food and Drug Administration and individual companies, one at a time, starting with Campbell's soup...
...Acronym alert: The Japanese hosts wanted to make this an Internet summit (even though Prime Minister Mori only learned to use a mouse a few months ago), so the summiteers issued an Okinawa Charter on Global Information Society and promised to do more to wire the developing world. Beforehand, U.S. officials stopped talking about bridging the "digital divide" that threatens to separate rich countries from poor, but instead started pushing the idea of creating more "digital opportunity" for developing countries. Reason: At Okinawa, they announced they were forming a new Digital Opportunity Task Force, or DOT Force...