Word: alertness
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...Your senses stay alert at these altitudes, and that alone must help prolong life. It worked for our forebears at least. Remain attentive and you might make it on the trail to Oregon. Lose focus for a moment and wham! - you're bear meat...
...FACTS: There are seven alert sites on the U.S. mainland, each with two active aircraft, that can scramble fighters. The 9/11 commission concluded that F-15s were scrambled within 6 min. of notification of the hijacking of Boston's Flight 11. Because hijackers had dismantled the planes' transponders, the F-15s could not identify the endangered aircraft. Details of the intercepts' performance are now being questioned...
Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., who fear it could lead to the discovery of an inner "buy button," which when pressed will turn us into robotic shoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness, even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to type-2 diabetes to pathological gambling. And an even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team, which included colleagues...
...Security in Sacramento, Calif., decided to investigate. He had already informed his staff of 400 security guards and patrol drivers that he was installing Xora, a software program that tracks workers' whereabouts through GPS technology on their company cell phones. A Web-based "geo-fence" around work territories would alert the boss if workers strayed or even drove too fast. It also enabled him to route workers more efficiently. So when McDonald logged on, the program told him exactly where his worker was--and it wasn't in bed with the sniffles. "How come you're eastbound on 80 heading...
...from 9% in 2001. Companies are required to inform every nonemployee that they're listening in, which is why you hear, "This call is being monitored for quality assurance." But there's no such protection for staff members. Bosses monitor calls with programs like Nice Systems', which sends an alert if your voice reaches a certain decibel level or you blurt out profane language or a competitor's name...