Word: ales
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...points. Those who showed up at Bright on Friday night to witness the dazzling skills of the Olympians were surely not disappointed. They saw Vaillancourt leaping over obstacles in a rush on net, Apps uncorking a laser-beam slapshot, Parsons juking a defender with the fluidity of ginger ale, and Chu squeezing a visionary pass through thick traffic. They also saw two complete teams, two of the best in the country, with rosters full of some medal owners, granted, but mostly comprised of promising youngsters and savvy veterans. Veterans like Johnston, who cleverly outmaneuvered Apps to draw an obstruction call...
...couple of hits. Today a similar search yields more than 200,000. FMRI technology emerged only about 15 years ago. Efforts to combine it with marketing began in the late 1990s. (Neurosense was launched in 1997.) The appellation neuromarketing popped up several years later, possibly coined by Ale Smidts, a marketing professor at Erasmus University in Rotterdam, the Netherlands. It's essentially a subgenre of another emerging discipline, neuroeconomics. "Neuromarketing is seen as more negative," Smidts says, because of marketing's commercial connotations...
...couple of hits; today, a similar search yields more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began in the late 1990s; indeed, Neurosense was launched in 1997. The appellation neuromarketing popped up several years later, possibly coined by Ale Smidts, a marketing professor at Erasmus University in Rotterdam. It's essentially a subgenre of another emerging discipline, neuroeconomics. "Neuromarketing is seen as more negative," Smidts says, because of marketing's sometimes unsavory connotations...
...Shipping beer the 4,000 km from Scotland has proved too much of a challenge, though, so the ale is mostly Russian, German and, yes, Irish. But there are Scotch whisky brands aplenty and the menu tries hard to stay on theme. Full Duncan salad (named after the Highlander hero Duncan MacLeod) and Dundee lamb chop are on offer, as is an Orkney Island salad?although the menu acknowledges with disarming honesty that, while the calamari it's made of are very fresh, "O.K. maybe they're not brought in all the way from Scotland...
...CULTURE. And waste, the American waste. I find myself very disturbed lately by the fact that restaurants give you more than any sane person would want to eat, and food is packaged in bigger and bigger containers now so that you try to buy a mere quart of ginger ale and you have to buy a gallon of it that won't fit in the refrigerator. I'm very aware, almost for the first time in my life, of consumerism, being a dupe of consumerism...