Word: alf
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Dates: during 1930-1939
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Missionaries & money without a gospel, however, are no more effective than a gospel without money & missionaries. To most observers, trying to account last week for the Landon slump during August, the Republican gospel of salvation being preached by Alf Landon on one hand and that being preached by John Hamilton and Frank Knox on the other seemed about as dissonant and confusing to voters as the competing Christianities of a Boston Unitarian and a hard-shell Southern Baptist would be to Hottentot bushmen...
...such moderates that moderate Alf Landon, on the counsel of such intimates as Lacy Haynes, Roy Roberts, William Allen White and Charles Phelps Taft, had aimed his campaign. Conservatives and other New Deal haters, he and his advisers figured, would be sure to vote for him in any event. To win, he needed the votes of the middle-of-the-roaders who liked much of the New Deal program but were uneasy about New Deal performance. On that assumption, Nominee Landon had up to last week pursued a campaign of sweet reasonableness, avoiding any violent or wholesale condemnation...
...Alf Landon who set off for Maine at week's end. "This," he barked en route, "is going to be a fighting campaign...
Stake & Risk. Overnight, they were given enormous significance by Alf M. Landon's decision to take a hand in the campaign. Pressed by his partisans to put some punch into his slumping campaign, the cautious Republican nominee had suddenly turned gambler, prepared to risk greatly for a great stake...
...Maine is normally Republican by about 30,000 votes. If, with a Presidential candidate personally enlisted in the State campaign, it failed to go Republican by that many votes or more, it would deal the candidate's prestige a tremendous blow. As Presidential campaign matters stood last week, Alf Landon could not afford to take that blow...