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Recent history points to the flaw in the theory. As it happens, losers have an awfully hard time controlling anything thereafter. Alf Landon certainly didn't control the Republican Party after 1936. Neither did Wendell Willkie after 1940, or Dick Nixon after 1960. Tom Dewey did maintain his control between 1944 and 1948, but he did it with the help of a superb political machine. Goldwater has no such machine, and the chances that he could control the G.O.P. after defeat seem negligible...

Author: /time Magazine | Title: Politics: The Myth America Contest | 5/29/1964 | See Source »

...strapping (6 ft., 200 lbs.) Alf Robens turned out to be the cleverest capitalist the British Labor Party ever produced. Recognizing that the Coal Board's marketing tactics were woefully weak, he opened a string of showrooms up and down the country to woo homeowners into using more coal for heating, and sent a staff of 200 technicians out to talk British industrialists into burning coal in their plants...

Author: /time Magazine | Title: Britain: Out of the Hole | 1/25/1963 | See Source »

...contact with the ball -that permits him to hit the ball flat, give it top spin, or impart a low-bouncing underspin. At Wimbledon last week, everything worked, and the ball acted as if it had corners. "No one could have lived with Laver today," said Australian Team Manager Alf Chave, after Laver's victory in the finals. "Mulligan's only chance would have been to go out and buy a rifle...

Author: /time Magazine | Title: Sport: Spinning for a Slam | 7/13/1962 | See Source »

Washington Conversation (CBS, 12:30-12:45 p.m.). Guest: Kansas' onetime Presidential Candidate Alf Landon, interviewed by Paul Niven...

Author: /time Magazine | Title: Cinema: May 4, 1962 | 5/4/1962 | See Source »

Buttonholed by a CBS-TV interviewer for his views on President Kennedy's campaign for wide tariff-cutting powers to keep the U.S. in step with Europe's burgeoning Common Market, Kansas' spunky Alf M. London, 74, expressed emphatic support for the Kennedy proposals. Did he feel strongly enough to quit the Republican party if it fought freer trade? Well, blurted the 1936 G.O.P. standard-bearer who was buried by F.D.R. in the biggest political avalanche in U.S. history: "With the state of the world today, I'd be very much tempted...

Author: /time Magazine | Title: People: Dec. 29, 1961 | 12/29/1961 | See Source »

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