Word: alf
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...Curley to elect Republican Henry Cabot Lodge Jr. to the Senate. In a few close States in the West Mr. Lemke may take enough votes away from Franklin Roosevelt to give Alf Landon a chance to carry them...
...Committee had up to last week spent $265,000 for use of its networks, and the Democratic National Committee -which had the advantage ear lier in the campaign of "free air" for sev eral of the President's "non-political" speeches -had spent $165,000. By the time Alf Landon makes his final broadcast from 10 p. m. to 11 p. m. on election eve the Republicans will have incurred an additional NBC bill of $90.000. And when Franklin Roosevelt gets in his last verbal licks an hour later, the Democratic NBC bill will have risen another...
Calling itself "The World's Greatest Newspaper.' the Tribune has largely rejected that journalistic canon which pre scribes balanced objectivity in news presentation, with opinion confined to editorial columns. A sample "news'' lead on its front page last week: "Gov. Alf M. Landon tonight brought his great crusade for the preservation of the American form of government into Los Angeles. ..." A prime Tribune headline, over a piece exposing vice in Superior and Hurley, Wis. last fortnight...
...shouting that "The bosses of Landon . . . know Landon's whole attempt to fool the American masses is a flop"; a headline, PRO-HITLER STAFF AT HEADQUARTERS OF REPUBLICANS; a column by the New Deal's best syndicated friend, Jay Franklin, predicting a Roosevelt landslide; a cartoon depicting Alf Landon being blindfolded by Samuel Insull...
...After almost 40 years the Hearst crusades have grown stale with custom and the Hearst political influence is uniformly discounted by experienced observers. But, win or lose next week, Publisher Hearst himself is sure of a place in the history of the 1936 campaign. It was he who "discovered" Alf Landon, put him on the nation's front page (TIME, Sept. 9, 1935, et seq.). It was he who originated the Red Issue, won a personal attack from the White House (TIME, Sept. 28). Finally, as ultimate testimony to his symbolic stature in the imaginations and passions...