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...credibility than they are on any other subject. When pre-election polls in New York and Virginia went awry last fall, the almost unanimous press query was, How could they have been so wrong? That question has plagued journalism since at least 1936, when the Literary Digest predicted that Alf Landon would become President of the U.S. A more appropriate question might be, Why do we so expect them to be right...

Author: /time Magazine | Title: Press: Do We Ask Too Much of Polls? | 2/19/1990 | See Source »

...primary goal of Hollywood activists is to raise consciousness through TV shows, movies and music about dangers to the environment. In TV spots that will air later this month, NBC's ALF will warn earthlings about the environment in a 60-second spot: "Public lands aren't like pizzas. You can't call up and order more." Tips about recycling, ozone depletion and aerosol sprays will be inserted in next season's shows. "If characters on shows are making these changes, they will impact the home," says producer Norman Lear...

Author: /time Magazine | Title: Show Business: The Greening of Hollywood | 6/12/1989 | See Source »

...Children and the new U.S. Kids offer a combination of fiction and nonfiction stories, puzzles and contests. Then there is the fast-growing crop of special-interest magazines, including Cobblestone (history), Faces (anthropology), Odyssey (space exploration and astronomy), Cricket (fiction), Merlyn's Pen (student fiction) and television companions like Alf and Sesame Street. A subset includes junior versions of adult magazines such as Penny Power (published by Consumer Reports), National Geographic World and the newest entry, SPORTS ILLUSTRATED FOR KIDS...

Author: /time Magazine | Title: Press: Tapping The Kiddie Market | 4/24/1989 | See Source »

While all children's publishers refuse liquor and tobacco advertising, some are more discriminating than others. Children's Television Workshop, publisher of Sesame Street, 3-2-1 Contact and KidCity, will not accept ads for candy, , medications or violent games and toys. On the other hand, Alf and Mickey Mouse, which are published by New York City-based Welsh Publishing, are little more than promotions surrounded by ads for sugarcoated breakfast cereals and video games. "We're an entertainment company," explains company president Donald Welsh...

Author: /time Magazine | Title: Press: Tapping The Kiddie Market | 4/24/1989 | See Source »

...months ago in Connecticut, a woman was arrested for attempting to place a bomb under the parking spot of the president of the U.S. Surgical Corporation, which experiments on dogs to create surgical staples. ALF reportedly sent a Cambridge University researcher, who heads the physiology department, a potentially lethal letter bomb...

Author: By Joshua M. Sharfstein, | Title: Of Mice and Men | 1/18/1989 | See Source »

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