Word: alfa
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Others besides Fiat are trying to sell them what they want. Common Market tariff reductions have brought increasing competition from abroad, and now Fiat, for the first time, is about to be challenged by an Italian firm. State-owned Alfa Romeo, which has decided to produce low-priced, medium-sized cars, is building a plant called Alfa Sud near Naples; it expects to turn out 300,000 cars annually...
Fiat, which objected to a "fragmentation of the industry," fought hard to stop the government-sponsored Alfa Sud project. But Alfa President Giuseppe Luraghi was the better lobbyist. "By 1981, automobile production in Italy will double to around 2,600,000 cars," said Luraghi. "We intend to participate in that market, and we hope to have at least one-fourth...
...Wankel, used in the NSU Spider sports car since 1964, proved sufficiently promising for NSU to go ahead with the venture and commit virtually all its resources to it. Meanwhile, 17 firms, including Curtiss-Wright Corp. and Outboard Marine Corp. in the U.S., Rolls-Royce in England and Alfa Romeo in Italy have paid NSU for licenses for the new engine. Citroen of France set up a joint corporation with the small German carmaker to produce a Wankel-powered auto by the beginning...
...things to say. Small wonder. Believing The Mousetrap good for about a six-month run, she had made a thoughtful little gift of the royalties to her grandson, Michael Pritchard, who keeps up a 900-acre estate, an 18th century manor house and an Alfa-Romeo on the proceeds...
...Italian automaker, sold 1,178,000 in 1966, an impressive increase of 231,567 in two years. In 1967, Fiat expects to top that by 8%, and considering its deal with Russia last year (TIME, May 6), long-term licensing prospects look impressive. No less hopeful are state-owned Alfa Romeo, with 68,000 in sales last year, and Lancia, with 36,000 in 1966 sales...