Word: alfa
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EACH opening night during the opera season, Milan's Via Manzoni is transformed from a bustling commercial street to a river of wealth and elegance. Bumper to bumper, a seemingly endless line of Mercedes, Alfa Romeos, Lancias and Maseratis inches toward the Piazza della Scala, their high-powered engines being raced by traffic-frustrated drivers. Pulling up before La Scala's neoclassic facade, the cars discharge their cargoes-usually an Italian businessman, resplendent in white tie, and his bejeweled wife, dressed in a Fontana, Capucci or Dior...
...Alfa-Romeo's Sprint Speciale Giulietta, designed by Bertone and costing...
...found them." Largely self-employed, the most successful of Milan klaxoners take in as much as $160 nightly, charging about $20 for a ride to a 45-minute assignation in hotel, pension or apartment. Some, starting with a down payment on a tiny Fiat 600, have worked up to Alfa Romeos, Lancias and Fords equipped with bar, reclining seats, recorded music and soft lights...
Cruising around town in a new Brazilian version of the Alfa Romeo called the JK, Kubitschek signed autographs and shook hands by the thousands before turning up at a special midnight Mass. Out of bed after four hours of sleep, he raised a flag over the new capital, attended a joint session of Congress (where the air conditioning failed), watched a parade of 5,000 troops and 10,000 workers as 38 tons of fireworks...
...least 15 specialized magazines and reviews devoted to the Common Market have sprung up; so has UNICE, a Common Marketwide counterpart of the U.S.'s National Association of Manufacturers. And throughout the Six, industrial amalgamations and alliances are being negotiated at a dizzying rate. Italy's Alfa Romeo has signed car-marketing agreements with France's Renault and Germany's N.S.U. Daimler-Benz (Mercedes) is negotiating with Peugeot, and France's Conord (household appliances) has already established a subsidiary in Cologne. Even commercial banks are getting into the act: France's Credit Lyonnais...