Word: alfalfa
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...year like this. Rainfall and snowfall 75% below normal have left the state parched, and Starrh is struggling to save his 8,000-acre spread. He has let all 40 of his permanent employees go. He won't plant cotton this spring -- it needs lots of water. His alfalfa, another thirsty crop, will come in at one- sixth of last year's harvest. He is desperately scrounging for water to sustain his almond trees. Still he retains faith. "It's like being told you're going to die," says Starrh, 61. "Until it happens, you think you just might make...
...black Stinson Reliant of fabric and spruce rests on the floor, seemingly poised for takeoff. You took your first flight in one of those graceful monoplanes in 1935. The last of the barnstormers out of Omaha had dropped in on a harvested alfalfa field. For $l.50 you rumbled through the stubble and jolted off into the air, choked with awe and fear. Above the old town, you could see the high school and your home and beyond them the vast, quilted cropland. Your world and the way you looked at it changed forever. The pilot, casual in his open, checked...
...shifts every day and still not meeting demand. At the Real Food Co. in San Francisco, a health-food emporium, sales of bulk oat bran have tripled in the past year to 1,000 lbs. a month. Sales of oat- based breakfast cereals and cookies have exploded 500% at Alfalfa's Market in Boulder...
Westerners as self-reliant and suspicious of meddlesome Government). Thus in the midst of the current nationwide drought, the 74 golf courses around Palm Springs, Calif., have plenty of cheap federal water to keep their sprinklers hissing, while Arizona farmers can afford to grow water- intensive crops like alfalfa in the middle of the desert. Little wonder: water in Palm Springs costs the golf courses just $18 an acre-foot...
...lease their water rights, profit motives would provide a powerful incentive for conservation. In Arizona, where such "water ranching" is widespread, farmers are drawing top dollar and, in the words of former Governor Bruce Babbitt, "retiring to beachfront condos in La Jolla ((Calif.)) to raise martinis instead of alfalfa." If water rights were widely traded, proponents say, cities and factories could assure their needs for posterity. Agriculture would still receive four-fifths of the West's water and would thrive, despite the increased costs...