Word: alka
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Dates: during 1940-1949
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...floor."). She played every character in a "Pageant of American Womanhood" that included Queen Victoria, Florence Nightingale and a hilarious Joan of Arc, as well as such authentic native daughters as Barbara Frietchie, Ruby Foo and Miriam, the mother of Irium. As Pocahontas ("better-known by her Indian name, Alka-Seltzer"), Ethel Merman tomahawked a marauding redskin who was stalking Captain John Smith. "Like George Washington, I cannot tell-um lie," she cried triumphantly. "I chop down Cherokee...
Both NBC and CBS evening news roundups, for example, are sponsored; but NBC's is unluckier in its sponsor. The Alka-Seltzer commercials not only break the program twice within 15 minutes, they seem to assume that hangovers are general...
...Shubert Theatre. Producers Tickey, Hale and Robinson have reached into the pantry of theatrical food and loaded a groaning table with every edible known to the theatroniverous world. Net result: the most appetetive play-going gourmand alive could hardly leave without a satieted groan and a distinct craving for Alka-Seltzer. Reason: the recipe used was an inexcusably hacked script...
...into the studios of Chicago's WMAQ, proceeded to make the wizards of Information Please look like a bunch of backward spratlings. Ranging in age from seven to 14, the five little thinkers played the title roles in a new NBC show called the Quiz Kids, sponsored by Alka-Seltzer. Standing up under a fierce grilling on mythology, ornithology, spelling, music, breeds of dogs, the Chicago prodigies left listeners awed with the scope of their learning, a trifle doubtful that the program was entirely unrehearsed. Snorted Variety: "If Alka-Seltzer is as remarkable for a hangover as these smarties...
Filling in for Fibber McGee and Molly last year, blind Pianist Alec Templeton made such a hit that he was signed by Alka-Seltzer in September. Last year The Aldrich Family, after a spell on Kate Smith's show, substituted for Jack Benny, wound up with a winter spot...