Word: alka
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...right down to scuff marks on the door. For a takeoff on old aviation movies for Utica Club beer, he screened the 1938 movie Test Pilot to see exactly how Clark Gable flipped back his goggles. For a series of quick shots focusing on a variety of stomachs for Alka-Seltzer, he spent ten days "interviewing abdomens," auditioned 40 belly dancers until he found one without stretch marks around her navel. In one three-second shot of a boxer battering the stomach of his opponent, he used Middleweights Johnny Cesario and Joey Archer. The scene was so realistic that Cesario...
...over its $6,500,000 advertising account in 1966. Since then, Mary Wells, 39, chief flag raiser at Wells, Rich, Greene, Inc., has zapped the buying public with a campaign for Braniff's rainbow-colored planes and Pucci-pantsed stewardesses, lured such other clients to her lair as Alka Seltzer, Benson & Hedges and American Motors. But most of all she wowed Braniff President Harding Lawrence, 47, who offered his hand to Mary after withdrawing it last year from his wife. Divorcee Wells has accepted, and the couple will be married next month...
Human Silhouettes. Starting with 31-in. aluminum discs flipped into the air, the shooter can be hitting regularly in ten minutes .(McDaniel once taught a ten-year-old girl to crumble Alka-Seltzer tablets). Next he moves to miniature silhouettes of humans on the ground 15 ft. away-maximum BB-gun range. The Daisy 199 air rifles used in the program are modified with heavy, military stocks to give a true feeling of weight. After a few hours of training, the recruit moves to M-14 and M-16 automatic rifles whose sights are blocked with strips of tape...
...Doyle Dane Bernbach before joining Jack Tinker & Partners in 1964. There, she and her present partners, Richard Rich, 37, and Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets in pastel hues-and persuaded Lawrence to go along. Rich and Greene also had a hand in Braniff's "airstrip," which features stewardesses...
...Braniff or Alka-Seltzer." To help word of such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...