Word: alka
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Dates: during 1960-1969
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...pendible pen, they do the Pillsbury suite ("Nothin' says lovin' like something from the oven"), and Jamie's is the voice of the animated Aero-Shave mermaid. They do Northwest Orient's Oriental airlines song, A.T. & T.'s longdistance elegy, and Alka-Seltzer's bel canto promise: "Relief is just a swallow away." One of their super-specialties is, "Look for the spear and get chewing enjoyment...
...aspirin a year - enough to fill four 100-car freight trains, enough for the 16 billion straight, five-grain aspirin tablets that Americans swallow each year, plus an even greater amount for the children's miniature aspirin and such formulations as Bufferin, APC tablets, Coricidin and Alka-Seltzer...
...auctions in London's Mincing Lane and make their bids with time-honored cries of "I want some" and "Am I in it?" But Brooke Bond is also in it with the 20th century. Its tea-drinking chimpanzees are as familiar on British TV as Speedy Alka-Seltzer is in the U.S., and last fall, to win the allegiance of future housewives, the company sponsored a national Twist contest. Between tradition, twisting, and a $3,000,000 advertising budget, Brooke Bond last year earned $14.5 million on sales of $318 million. Family Hallmark. Aggressive salesmanship has been a Brooke...
...your Nov. 7 issue: Ted Bates & Co. is not the agency for "Miles Laboratories (Alka-Seltzer...
...item both upset our stomach and gave us a headache, we naturally dropped two Alka-Seltzer tablets in a glass of water. While they fizz, we will call to your attention the fact that we have been the agency of record for Miles Laboratories for 40 years...