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Word: alka (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Other personality sculptors normally insist, with Guggenheim and Treleaven, that their role is supportive only, and that the candidate, not the playlet, is the thing. Occasionally there is a dissenting and disturbing voice of candor. Myron McDonald, formerly with Jack Tinker & Partners, the firm that created the widely applauded Alka-Seltzer commercials on television, has said: "We looked on the Governor [Rockefeller] almost as if he were a product like Alka-Seltzer." It had been a meeting of minds; Rockefeller's 1966 campaign manager...

Author: /time Magazine | Title: Television: Electronic Politics: The Image Game | 9/21/1970 | See Source »

William Pfeiffer, hired Tinker just because the Alka-Seltzer ads were so good. The firm is still doing Rockefeller's spots. Not only images but also their makers are sometimes flexible. In 1964, one of the West Coast's most important political management firms, Spencer-Roberts & Associates, helped Rockefeller pin an ultraconservative label on Barry Goldwater and his active backers, including Ronald Reagan. Two years later, working for Reagan, their first move was to try to remove...

Author: /time Magazine | Title: Television: Electronic Politics: The Image Game | 9/21/1970 | See Source »

...Alice Playten (nee Plotkin), 22, has emerged as one of Broadway's most felicitous singing actresses. She is best known for her role as the young bride who cooks the tumescent dumpling and muses about marshmallowed meatballs in a much remarked Alka-Seltzer commercial. She grew up-or at least to 4 ft. 10½ in.-in Brooklyn's Flatbush and in Queens. Dance classes at the Metropolitan Opera Ballet School led, at the age of eleven, to a singing role in Wozzeck, a solo curtain call and a New York Times review commending the "crushing irony...

Author: /time Magazine | Title: Show Business: Awake and Sing | 7/27/1970 | See Source »

...Putney Swope is not for people who hate Stanley Kubrick or for those who believe in common decency and/or logic; some of it is filthy, and the whole film practically disintegrates before your eyes, like Alka-Seltzer. But the commercials-within-the-movie will be cherished...

Author: By Frank Rich, | Title: The Moviegoer Ten Best Films of 1969 | 1/9/1970 | See Source »

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