Word: alka
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Dates: during 1980-1989
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...with the Trump shuttle? With the monstrous amount of cash in the endowment, Harvard could become the most feared corporate raider since Trump himself. We could buy the Holiday Inn chain and refurbish the rooms with blocked- in fireplaces, extra-- long beds, and light fixtures that resemble giant glowing alka-seltzer tablets...
What could be more American than Good Humor ice cream? Or the 60-year-old fizz of Alka-Seltzer? Or the Thermos bottle? Well, these familiar trademarks now belong to someone else: the Dutch and the British, the West Germans and the Japanese, respectively. So do such U.S.-born corporate names as Smith Corona, Brooks Brothers and Pillsbury (all British); General Electric TV sets and home electronics (French); Wilson Sporting Goods (Finnish); and Carnation (Swiss). Last year foreign investors acquired nearly 400 U.S. businesses, worth a total of $60 billion. That was 61% more than the previous year and represented...
...opening of a TV-commercial jingle for Rice Krispies cereal. Now the old standby is getting play once again as part of a popular new record called Tee Vee Toons: The Commercials. The album features such Madison Avenue jingles as Brylcreem's A Little Dab'll Do Ya, Alka- Seltzer's Plop, Plop, Fizz, Fizz and Noxzema's The Stripper (Take It All Off). Since its release last month, the album of musical doggerel has sold more than 100,000 copies. The Commercials even appears on Billboard's chart of the 200 top-selling record albums (currently...
Other top campaigns picked by Ad Age's panel: Leo Burnett's program for Marlboro cigarettes ("Come to where the flavor is"), McCann-Erickson's efforts for Alka-Seltzer ("Try it, you'll like it"), and Doyle Dane's campaign for Avis ("We try harder...
...according to a striking new report from the Veterans Administration. The study involved 1,266 male patients suffering from unstable angina, an extremely painful condition that is often a harbinger of heart attacks. About half the men (625) took one dose of aspirin daily in the form of an Alka-Seltzer solution (used because it is less upsetting to the stomach than plain aspirin). The other patients were given a fizzy placebo...