Word: alka
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CROC also singled out the commercials it liked. One was for Coca-Cola ("I'd like to buy the world a Coke") and another for Alka-Seltzer ("Try it, you'll like it"). Coke, coincidentally, won an Effie (for marketing moxie) and Alka-Seltzer a CLIO (for performance) from the admen themselves. The industry's own awards were also announced last week at the 13th annual American Television and Radio Commercials Festival in Manhattan. Will CROC have any effect? Probably not. All it offers the viewer is vicarious and considerable pleasure: to squeeze-or strangle-Mr. Whipple...
...only did the league persuade the Justice Department and some moviemakers to ban the term Mafia, but its campaign against corporations that used Italian stereotypes in their advertising led to cancellation of television commercials, including a prizewinning Alka-Seltzer ad, "Spicy Meatballs." The Ford Motor Co. assured the league that in television series it sponsored the FBI would not track down criminals belonging to something called the Mafia. Plans for a $3.5 million hospital were announced; recently the league set up a children's summer camp. A year after the first pickets marched in front of FBI headquarters, Colombo...
Facts and Fear. The board should also provide much needed guidance for advertising men who have become increasingly fearful and uncertain under the onslaught of criticism. In a much publicized account switch six months ago, Wells Rich Greene won Alka-Seltzer's billings away from Doyle Dane Bernbach. The new campaign has yet to appear, partly because of time spent trying to anticipate the Government's reaction. "All agencies are weighing their product claims a lot more carefully today," says Adman Victor Bloede, chairman of Benton & Bowles...
...first-generation American born of a Sicilian father and a mother from Abruzzi. I have always been proud of Da Vinci, Michelangelo, Verdi, Rossini, Dante and Renata Tebaldi. I was not proud to learn that the very clever "spicy meataball" Alka-Seltzer commercial had been removed from television. I was at first amused, then appalled, finally embarrassed...
...Surely the Italian-American Civil Rights League could rally around some legitimate grievances rather than splitting straws over The Godfather, The FBI series and Alka-Seltzer's "spicy meatballs." The next thing we know, we're going to have to erase Sicily from the maps. Somebody in that league is full of pasta...