Word: alka
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...over its $6,500,000 advertising account in 1966. Since then, Mary Wells, 39, chief flag raiser at Wells, Rich, Greene, Inc., has zapped the buying public with a campaign for Braniff's rainbow-colored planes and Pucci-pantsed stewardesses, lured such other clients to her lair as Alka Seltzer, Benson & Hedges and American Motors. But most of all she wowed Braniff President Harding Lawrence, 47, who offered his hand to Mary after withdrawing it last year from his wife. Divorcee Wells has accepted, and the couple will be married next month...
Human Silhouettes. Starting with 31-in. aluminum discs flipped into the air, the shooter can be hitting regularly in ten minutes .(McDaniel once taught a ten-year-old girl to crumble Alka-Seltzer tablets). Next he moves to miniature silhouettes of humans on the ground 15 ft. away-maximum BB-gun range. The Daisy 199 air rifles used in the program are modified with heavy, military stocks to give a true feeling of weight. After a few hours of training, the recruit moves to M-14 and M-16 automatic rifles whose sights are blocked with strips of tape...
...Doyle Dane Bernbach before joining Jack Tinker & Partners in 1964. There, she and her present partners, Richard Rich, 37, and Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets in pastel hues-and persuaded Lawrence to go along. Rich and Greene also had a hand in Braniff's "airstrip," which features stewardesses...
...Braniff or Alka-Seltzer." To help word of such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...
...first time, the American TV Commercials Festival is awarding a Clio, the industry's equivalent of an Oscar, to the best actor in a commercial. Among the nominees is plump Charlotte Rae, who does a devastating satire of a nightclub torch singer mugging her way through the new Alka-Seltzer anthem, I've Got the Blahs. Easy wit, in fact, is the Homelies' forte. One of the best comic commercials now running features Bill McCutcheon, an inconspicuous little chap with a Silly Putty face who gets carried away by the Greek music in an Olympic Airways...