Word: alka
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...crowded cubbyholes at the back of Super Cut-Rate Drugs on Seventh Street, N.W., in downtown Washington. The men who run it are two brothers from Hagerstown, Md., Irvin and Israel Feld, who opened the store in 1939 and spread out into music with the ease of an Alka-Seltzer foaming through a glass of water...
Last week the U.S.A.F.'s Northeast Air Command opened a procurement office in St. John's Water Street. It had a list of Newfoundland firms ready to provide anything from Alka Seltzer to zwieback. In its first week the new office placed $17,340 worth of orders and signed a contract for a month's ration of bread. Newfoundland merchants beamed. The Yanks were bringing boom times, and the end was nowhere in sight...
...Shows don't have to sink to the level of crime, cliff-hanging and blood & thunder to get a high rating . . . Let me remind you that parents still exist and we must think of the long-range disadvantage of alienating [them]." He was seconded by Miles Laboratories' (Alka-Seltzer) Lester Waddington, who reported that "Parents are beginning to complain that unless there is better programing soon, the babysitter problem will be with them again...
...floor."). She played every character in a "Pageant of American Womanhood" that included Queen Victoria, Florence Nightingale and a hilarious Joan of Arc, as well as such authentic native daughters as Barbara Frietchie, Ruby Foo and Miriam, the mother of Irium. As Pocahontas ("better-known by her Indian name, Alka-Seltzer"), Ethel Merman tomahawked a marauding redskin who was stalking Captain John Smith. "Like George Washington, I cannot tell-um lie," she cried triumphantly. "I chop down Cherokee...
Both NBC and CBS evening news roundups, for example, are sponsored; but NBC's is unluckier in its sponsor. The Alka-Seltzer commercials not only break the program twice within 15 minutes, they seem to assume that hangovers are general...