Word: alka
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...Radio Luxembourg, Radio Normandie and other "outlaw" stations has been Sunday, when the prim BBC goes completely Sabbath. On Sundays, the "outlaws" used to pour forth musical and variety programs acted and recorded in London and air-expressed to the foreign transmitters, briskly dinning Britishers with radio commodities like Alka-Seltzer, Lux, Pepsodent, Kraft Cheese. For a Sunday hour, Luxembourg had recently been charging $2,500, the highest single-station rate in the world...
...Alka and Bromo have had plenty time to sooth your troubled brow. Awake and rejoice, another weekend is at hand. Hallowe'en and the Princeton aftermath fall on the same...
...Alka-Seltzer's A. H. Beardsley worried about cut-rate drugstores, said he circumvented them by selling his medicine only on consignment for sale at his own price...